Having just conducted 103 assessments of students entering a Master’s degree program, here’s the bottom line. How you communicate is a measure of your credibility. It makes an immediate impression on the listener or reader. No matter how brilliant the content may be, it is diminished if your communication skills are lacking. Flip that around – if your presentation is masterful, even if the content is not brilliant, you can make a positive impression. Be clear, direct and “ruthless’ in your own self-assessment. Have you ever noticed, there seems to be a correlation between unrealistic self assessment and not being able communicate very effectively? Or that people who have the most masterful presentation, often wonder if they could have done a better job? If your audience doesn’t understand what you’re communicating, it’s your fault, not theirs, according to Seth Godin.