DON’T Tell Decision Makers What To Do
A common mistake when writing for Ministers is to use “imperative” rather than “suggestive” or “conditional” language. For example:
- DON’T SAY the government must do x; DO SAY the government might consider X.
- DON’T SAY it is imperative the Minister consider or do x; DO SAY it is important that consideration be given to x.
- DON’T SAY the government should do; DO SAY the government could do.
Remember, we don’t tell decision makers what to do. We analyse, provide options and make recommendations for consideration.